Biographical Info

I began my journey in archery in 1995 when my husband and I opened the shop, driven by our love for the sport and desire to share it with others. As a certified archery professional through USA Archery, S3DA, and 4H superintendent for Rock County, I worked to grow the sport of archery in our area. Born into a hunting family, my passion for archery was nurtured from a young age. However, it wasn’t until I met my husband that I was invited to join hunting trips. Since then, I have been captivated by the sport and have embarked on hunting adventures in various locations, including Africa, several western US states and my favorite of all, my home state of Wisconsin. Not only am I committed to our customers, but also to the success of our fellow independent dealers. When I discovered ARRO, I saw an opportunity to be part of an organization that truly supports and empowers independent retailers. After learning of the ARRO programs, we wished we had joined sooner! I am honored to contribute to ARRO’s mission of helping dealers become more profitable and remain focused on seeking out the best products, programs, and prices to benefit the retailer members.